42LW650T

Key Features:

• Fantastic 3D pictures
• Wi-Fi Ready
• 4 HDMI
• Crystal Design
• Full HD 1080p

Key Benefits:

1. High quality image with auto adjusting brightness makes good viewing
2. High resolution
3. Good Sound quality
4. Smart function which allows you to access to you PC media and browsing the internet

Price: $1,299

Highlight 3 areas of Value Creation that the sales promoter offers to the customer.

The photo above shows a salesperson is explaining the features and specifications of SONY PC to her customer during a PC Fair. 

• Integrated Marketing Communications

Every company needs to carefully integrate and coordinate the promotional program and communication channels to ensure that it is sending a clear and consistent message. This idea is called “integrated marketing communications.” To deliver the message, the company used a mix of communication tools such as Personal Selling and Sales Promotion. The salesperson interacts with the potential customer for the purpose of making sales by using sales presentation. The salesperson also encourages the customers to purchase the product by offering them short-term incentives such as discount.

Carefully linked messages help buyers by giving timely reminders, updated information and special offers which, when presented in a planned sequence, help them move comfortably through the stages of their buying process. IMC also makes messages more consistent and therefore more credible. This reduces risk in the mind of the buyer which, in turn, shortens the search process and helps to dictate the outcome of brand comparisons. Consistent images and relevant, useful, messages also help nurture long term relationships with customers. 

• Execution of Marketing Mix Programs

Product: The Company provides superior value by tailoring its products or services to match the needs of customers. Successful differentiation strategy begins with a deep understanding of what customers need and ends with building organizational capabilities to satisfy these needs better than competitors. The product offering is differentiated from the competition by providing value to the customer by enhancing the performance, quality, features, reliability, or convenience of the product. Differentiation yields a long-lasting and more profitable competitive edge when it is based on new product innovation, technical superiority, product quality and reliability, and comprehensive customer service. Such attributes are widely perceived by buyers as having value.

Price: Through the promotional events, the company provides superior value to their customers by offering them lowest total cost. It works to reduce costs and to create an efficient value-delivery system. It provides customers with reliable and good-quality products or services at lower and affordable pricing.

Promotion: The salesperson communicates the benefits of the product to the customers and persuades them to make a purchase.

Distribution: The Company makes its product widely available to target consumers through organizing such promotional event.

• Quality of the Buyer-Seller Relationship

The company satisfies customers’ needs through an intimate knowledge of the customers. During the PC fair, the salespersons are able to gather information about customers’ preferences, needs and expectation. The company will then analyze the information collected to gain a better understanding of customers and their needs and satisfaction levels and thus provide more valuable products and services to them.  At the same time, the salespersons respond quickly to customers’ needs and provide customers with quality information that helps them make informed decisions in a timely manner in order to build up good relationship with customers. 

Sources of Prospects

Singapore International Energy Week (SIEW) is an annual week-long energy conference for interested parties (industrial, political and academia). The week comprises a number of exhibitions, workshops and networking sessions focused on key issues within the energy industry. The first event was held in 2008 (when it was called the International Energy Week). The event is co-hosted by Singapore’s Energy Market Authority (EMA) and the Energy Studies Institute (ESI).

The exhibitor we have chosen is Singapore power limited.  Singapore power is one of the largest corporations in Singapore. It owns and operates electricity and gas transmission and distribution businesses. Singapore Power owns and operates electricity and gas transmission and distribution businesses and provides energy market support services in Singapore and Australia. 

Benefits: 

It allows Singapore power to exchange of ideas and discussions on pertinent energy related issues with other global energy company. This in term give Singapore power with strategic solutions to conserve energy and become a global leading energy provider.

The second benefits is that Singapore power would be able to use this opportunities to set up its networking. A bigger network would mean more grounds for Singapore power to progress further into greater heights with the potential for new business deals. 

Selling Skills

Entertaining

Here are some of the selling activities we would like to perform most in my sales career.  We like entertaining as to us it is a pleasure to us seeing the smiles on our customer's faces. Through entertaining, we would be able to build relationship with the customer and this will help us as a sales person has an advantage on the “top of the mind” share of the customer which will lead to boost sales.

Training and recruiting

The second selling activities we would like to perform is training and recruiting because we find it a fun and challenging job to do. Recruiting the right sales people is very important to a sales organization. We would want to help sales people set extraordinary standards by using motivation skills. We also want to have a sense of achievement by coaching your recruits to success. An old saying, “You can lose with great people but you cannot win without them.”  This theory applies to business, and winning in business starts with a winning sales team.  

Sales Technology

The last selling activities I would want to perform is using sales technology.  This is because with the effective use of sales technology it would improve time management and make every step of the sales process much easier.

Managing Information

Next I will share about some of the selling activities I would least likely wanting to perform.  Firstly, Managing information would mean having to provide technical information, and providing feedback. The reason why we rate this as activities we least likely to perform are because we think that it can be very tedious to organize data. Apart from that we also think that a lot of resources like labor cost to do the necessary job to maintain the database.

Service Account

Another selling activity we are least like to perform is service account. We think that having to do inventory check and delivering the goods to the customers is another very tedious job.  Another reason why we dislike service account is because we think negotiating with advertisers required a lot of interpersonal skills.

Servicing the Product

In order to perform servicing the product, we have to fully understand the product. It requires lots of supervising repairs and performance maintenance and it can be very costly and tedious.

What is involved in becoming a customer-centric organization?

It is the aspiration of many companies to become customer centric. This is because a customer-centric organization increases customer satisfaction and profit. In a customer-centric organization, solutions replace products as the basic element of the customer value proposition.  Thus the company needs to change its fundamental mindset, shifting from selling products to solving problems. Company may design a suite of modular product bundles that, when coupled with an advisory relationship, can deliver cost-effective tailored solutions to solve clients’ specific problems.

Define and communicate the meaning of “Customer centric” 

The first step to becoming a customer centric organization is ensuring that everyone within the organization has a common understanding of what the term means. A written definition should be established and communicated to everyone. It is important that everyone understand that products, services and resources should be utilized in line with the organizations overall strategy as well as meeting the needs of customers.

Understand the voice of the customer

This is one of the most important steps in becoming a customer0centric organization. In order to understand the voice of the customer, it involved obtaining the information of the customer, analyze information and respond to the customer.  The following can be used to better understand the customer. Firstly, the organization can survey the customer. This is to measure customer satisfaction with their interaction with the organization.  Secondly, the organization can actively monitor customer activities and transactions through direct observation. This is to understand how easy it is for customers to do business with the organization and to identify opportunities to better meet customer needs and at the same time identifying barriers to doing business. Lastly, the organization can role-play the customer experience, this is to truly walk in the customer’s shoes.

Adapt different business strategies

The last steps company may needs to adapt different business strategies as the decision to becoming a customer centric organization will drive the structure and content of the entire strategy and plan. Customer centric strategy must fit the organization’s culture and values, being well documented and clearly communicated throughout the whole company. 

What are the main advantages to careers in selling?

Businesses are now plagued by competition and survivability is only brought about with the marketing and selling of one's business.  Selling had also undergone a paradigm shift and that it is now harder to secure a sale because of the intense competition among organisations. Such difficulties provide a good tone for the skill of selling through the experience, practice and the setbacks one experiences.

 It is depicted that the better one is able to sell his products or idea , the more advantage and ease one would gain in their career as selling has became a skill which is essential for all, regardless of the level of the organisation one belong to.  A clear example would be the securing of sales by the company agents to a manager who is selling his idea or vision to the employee, customers or even investors.

Selling has formed the part and parcel of any organisation and that it is now a transferable skill among many different industries , which would not only provide very good job opportunities  , but also attractive commission based on the sales one is able to secure.

Salespeople also act as a source of marketing intelligence for management. Marketing success depends on satisfying customers’ needs. If present products don’t fulfil customer needs then profitable opportunities may exist for new or improved products. If problems with a company’s products exist, then management must be quickly apprised of the fact. In either situation, salespeople are in the best position to act as the intermediary through where valuable information can be passed back and forth between product providers and buyers.

If You Want to Succeed. This is the Single Most Important Skill You Need…

By Adam Khoo   
@ http://www.adam-khoo.com/529/if-you-want-to-succeed-this-is-the-single-most-important-skill-you-need/

Often times in my seminars, I like to ask the crowd how many of them are in the business of sales. Usually, I get 10%-20% of the audience raising their hands. It is at this point of time, that I tell them, ” many of you may not realize this…but ALL OF YOU are in the business of sales”. This is because if we want to achieve anything in our life, we must be a master at SELLING’. At this point, sound people would give me a rather dumbfounded look.

If You Want to Succeed in Anything, You Have to Learn How to Sell
I go on to explain. Think about it. Isn’t it true that to achieve anything in life, you have to be good at selling? You have to be good at selling yourself, your ideas and the products/services of your company. For example, if you want to land a job in a top company, having a great resume and top grades is not enough. Ultimately, it is all about the interview! What’s an interview? An interview is a sales pitch. You have usually less than 20 minutes to sell yourself and your ideas to your employer. You have to convince the interviewer why YOU are the best choice compared to the many others who will be competing for the position. If you don’t have the ability to do so, the best written resume and all the years of experience will not get you the opportunity you have been looking for.

The same thing goes if you want to climb up the corporate ladder. In the corporate world, it is not always the most loyal, most hardworking and the most deserving who get the promotions and the increments. Again, those who get promoted the fastest and get paid the highest are the ones who know how to sell their ideas and sell themselves to their bosses. They are able to convince their bosses that they deserve to be paid more and are the best people for the top job. I have seen so many hardworking and loyal people get passed up for promotions simply because they lacked the skill to stand up and sell themselves.

Am I saying that as long as you can sell and talk big, you can get away with anything? OF COURSE NOT! You have to be good at your work and deliver what you say you can deliver, If not, great selling will only get you temporary success and eventual, permanent failure. What I am saying is that you have to be able to do great work and offer great value to your customers. However, if you do not have the skills to sell what is good, then you will never get the results you want.

If you want to succeed in business, you have to be great in sales as well. In fact, the boss of a company has got to be great at selling his vision to his employees, selling his company to investors and selling his products to customers. Whenever I ask people whether McDonald’s or Burger King has the best tasting burgers, I usually get the majority agreeing that Burger King has better tasting burgers.

So, why is it that McDonald’s in 100 times more successful than Burger King? The reason is because the founder and first CEO of McDonald’s (Ray Kroc) was a great salesman and the founder of Burger King was not. Before Ray Kroc created the McDonald’s franchise, he was a top salesperson, selling milkshake makers to restaurants all over the US. It is this sales culture that all McDonald’s employees are trained in that has made McDonald’s the most successful franchise in the world.

Have you ever realized that whenever you order to cheeseburger from McDonald’s, they don’t reply by saying, ‘okay. That will be $x.’ Instead, they follow up with the question, ‘would you like to have a meal with that?’ Then comes the question, ‘Upsize? How about dessert? Toy for just $1?’ They artfully sell and sell until they maximize their profits and the customers gets the maximum value. Its a win win.

The same thing goes in politics. You don’t have to be the smartest, most experienced nor most intelligent person to become elected President of the United States. You have to be the country’s greatest salesperson! Barack Obama is not the most intelligent guy in the US with the highest credentials. They are millions of Americans who have superior IQs with multiple PhDs. He is certainly not the most experienced. His vice-president, Joe Biden and his contenders, John McCain and Hillary Clinton have decades more experience than him. So, why is Obama the President? Again, it’s because he is the much better salesman! He was able to sell his dream to the American people and sell himself as the best person for the job.

If you want to attract the man/woman of our dreams, don’t you have to be great at selling as well? When you went out on dates, those were all sales pitches weren’t they? If you succeeded in selling yourself as their life partner, then you closed the sale! Some people unfortunately never seem to be able to close the sale. Then there are those that close the sale and are asked for a refund later (this is my feeble attempt at humour).

Why Most People Are Lousy At Selling
I have to admit that in the past, I felt very uncomfortable with selling. I did not have a good impression of ‘salespeople’ and felt uneasy asking people to buy things and to hand over their money. I also felt ‘pai seh’ (embarrassed) telling people my strengths. I find this very common among fellow Asians. Our Asian upbringing has programmed us to feel uncomfortable with standing out and selling ourselves. When we are young, we are told not to be ‘hao lian’ (show off) and to geh khiang (act smart).

At the same time, the education system we goes through teaches us almost everything expect the skill of selling. In fact, I have found that the more academically educated that people get, the more self conscious they get, the more they fear rejection (and feel they have something to lose) and the less they are able to sell.

...  above article is an extract by Adam Khoo  
@ http://www.adam-khoo.com/529/if-you-want-to-succeed-this-is-the-single-most-important-skill-you-need/